January 16, 2019 – Altoona, IA. William Hill, America’s leading sports book operator, and Prairie Meadows Racetrack & Casino, the premier entertainment destination in the Midwest, today announced an innovative partnership that makes William Hill the casino’s official sports book operator, should sports betting become legal under Iowa state law.

If legalized, William Hill will partner with Prairie Meadows to operate a sports book at the casino, subject to the approval of Iowa gaming regulatory authorities.

“We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state. We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games,” said Joe Asher, CEO of William Hill US.

 
Pending Iowa sports betting legislation and regulatory approvals, William Hill will operate a more than 8,600 square foot sports book on the casino’s Level 4, near the property’s racing center. The area will feature a new bar surrounded by state-of-the-art video wall technology for viewing sporting events and with live betting odds.

 
“Prairie Meadows is thrilled to partner with William Hill, the best name in sports betting, to establish a world-class sports betting experience for our guests,” said Gary Palmer, President and CEO of Prairie Meadows.

“We are excited to expand our resort offerings with a fully renovated Clubhouse that includes both our racing center and new William Hill sports book. Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests,” added Brad Rhines, Senior Vice President and Chief Strategic Officer of Prairie Meadows.